Winning at New Products, 5th Edition

Creating Value Through Innovation

Robert Cooper (Autor)

Buch | Softcover

448 Seiten

2017
Basic Books (Verlag)
978-0-465-09332-8 (ISBN)

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Erscheinungsdatum	14.10.2017
Sprache	englisch
Maße	152 x 228 mm
Gewicht	459 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-465-09332-9 / 0465093329
ISBN-13	978-0-465-09332-8 / 9780465093328
Zustand	Neuware