Introducing SEO (eBook)
XXI, 132 Seiten
Apress (Verlag)
978-1-4842-1854-9 (ISBN)
Your easy-to-digest brief introduction to SEO (search engine optimization) - an imperative methodology used to improve the visibility of websites using different strategies and techniques.
Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization.
Introducing SEO jumpstarts your knowledge using an easy-to-follow approach - add it to your library today.
A senior technical writer by profession, Aravind Shenoy's core interests are technical writing, content writing, content development, web design, and business analysis. He is born and raised in Mumbai and resides there. A music buff - he loves listening to rock n' roll & rap. An engineering graduate from the Manipal Institute of Technology and an author of several books, he is a keen learner and always believes that there is a steep learning curve as Life is all about learning. In summary, as he quips 'The most important is to be happy' as he believes it is all that matters.
Anirudh Prabhu is a UI Developer with more than 7 years of experience. He specializes in HTML, CSS, Javascript, jQuery, Sass, LESS, Twitter, and Bootstrap. Additionally, he has been associated with Packt and Apress books as a Tech Reviewer for several titles. He is the author of Beginning CSS Preprocessors: With Sass, Compass, and Less (Apress, 2015).
He has exposure to coffeescript and angularJS. He's also been involved in building training material for HTML, CSS and jQuery for twenty19 (www.twenty19.com), which is a portal for providing training for fresher/interns. In his free time, he enjoys listening to music and is also an avid photographer who likes taking unique photos.
Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques.Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization.Introducing SEO jumpstarts your knowledge using an easy-to-follow approach - add it to your library today.What You'll LearnIncorporate effective SEO into your workflowUse keywords, link building, and online social media marketingImplement SEO-specific plans and strategiesEmploy strategies that will result in better website visibilityWho This Book Is ForBeginners who want aquick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.
A senior technical writer by profession, Aravind Shenoy's core interests are technical writing, content writing, content development, web design, and business analysis. He was born and raised in Mumbai and resides there. He loves listening to a wide range of music. An engineering graduate from the Manipal Institute of Technology and an author of several books, Aravind is a firm believer in the quote "do one thing and do it very well indeed" and insists that life is all about learning.Anirudh Prabhu is a UI Developer with more than 7 years of experience. He specializes in HTML, CSS, Javascript, jQuery, Sass, LESS, Twitter, and Bootstrap. Additionally, he has been associated with Packt and Apress books as a Tech Reviewer for several titles. He is the author of Beginning CSS Preprocessors: With Sass, Compass, and Less (Apress, 2015). He has experience with coffeescript and angularJS and has also been involved in building training material for HTML, CSS and jQuery for twenty19 (www.twenty19.com), which is a portal for providing training for fresher/interns. In his free time, he enjoys listening to music and is also an avid photographer who likes taking unique photos.
1. Introduction to SEO2. Search Engines3. Ranking in SEO4. Introducing the Google Tools Suite5. Obstacles in SEO6. Sitemaps7. Keyword Research and Strategy8. Link Building9. Content Consideration10. SEO Hub: Utlities and Toolsets11. Social Media Marketing and SEO
| Erscheint lt. Verlag | 26.7.2016 |
|---|---|
| Zusatzinfo | XXI, 132 p. 79 illus., 77 illus. in color. |
| Verlagsort | Berkeley |
| Sprache | englisch |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Content Management • Google • Keyword • Link Building • Search • Search Engine Optimization • SEO • Web Content Management • Web Development |
| ISBN-10 | 1-4842-1854-X / 148421854X |
| ISBN-13 | 978-1-4842-1854-9 / 9781484218549 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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