The Boomerang Principle
Bibliomotion, Incorporated (Verlag)
978-1-62956-168-4 (ISBN)
Author Lee Caraher has built several companies and managed many Millennials along the way. In her first book, Millennials & Management, she shared her wisdom on how to get an intergenerational workforce to contribute to the larger goals of the organization. In this follow-up book, she shifts the emphasis to creating valuable, long-lasting relationships with your employees to ensure they remain your biggest fans, even if they leave the company.
The Boomerang Principle is a pragmatic answer to the outdated corporate mindset around employee turnover. Instead, it shifts the focus to creating lifetime loyalty from your alumni who will bring back business again and again.
Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. A sought-after communication strategist, Lee is known for her practical solutions to big problems. Her first book, Millennials & Management: The Essential Guide to Making It Work at Work, was informed by her work helping organizations around the country create positive intergenerational workplaces. Lee is active in her community, and sits on the board of directors or trustees of KQED Public Media, San Francisco’s Grace Cathedral, and Menlo College. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day. She lives on the San Francisco Peninsula with her husband, their sons, and Al, their blind cat.
Chapter 1 The New Loyalty Paradigm Chapter 2 The Evolution of Loyalty: From Company to Self to Both Chapter 3 Personal and Talent Brands at Work Chapter 4 Creating a Culture of Return Creates a Culture to Stay For Chapter 5 When Millennials Thrive, So Do Gen Xers and Boomers Chapter 6 Being a Good Place to Be From Chapter 7 Leaving So You Can Come Back Chapter 8 Boomeranging in Practice Chapter 9 Creating Your Own Alumni Club: A Blueprint
| Erscheinungsdatum | 30.06.2017 |
|---|---|
| Zusatzinfo | 2 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white |
| Verlagsort | Brookline |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 498 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-62956-168-1 / 1629561681 |
| ISBN-13 | 978-1-62956-168-4 / 9781629561684 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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