Financial Advertising Law
Seiten
1990
Sweet & Maxwell (Verlag)
978-0-85121-636-2 (ISBN)
Sweet & Maxwell (Verlag)
978-0-85121-636-2 (ISBN)
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This is a guide to what can and cannot be included in advertisements for financial products and services, and covers the regulations of financial advertising ranging from floatations to takeover bids. It deals with press and TV advertising, direct mail, sales literature and sales promotion.
The advertising of financial products is subject to greater and more stringent controls than ever before both statutory and through self-regulation. The rules are complex and if broken the penalties can be severe. "Financial Advertising Law" is a guide to what can and cannot be included in advertisements for financial products and services. It covers the regulation of every aspect of financial advertising from financial products and services to floatations, takeover bids and financial statements. It deals with press and TV advertising, posters, direct mail, sales literature and sale promotion and answers such questions as - Who is authorised to place financial advertising? What is or is not permissable for inclusion in financial advertisments? Who is liable, the firm, the advertising agency, the media - or all 3? In addition, it contains the relevant rules and regulations and gives practical advice on their interpretation and applications.
The advertising of financial products is subject to greater and more stringent controls than ever before both statutory and through self-regulation. The rules are complex and if broken the penalties can be severe. "Financial Advertising Law" is a guide to what can and cannot be included in advertisements for financial products and services. It covers the regulation of every aspect of financial advertising from financial products and services to floatations, takeover bids and financial statements. It deals with press and TV advertising, posters, direct mail, sales literature and sale promotion and answers such questions as - Who is authorised to place financial advertising? What is or is not permissable for inclusion in financial advertisments? Who is liable, the firm, the advertising agency, the media - or all 3? In addition, it contains the relevant rules and regulations and gives practical advice on their interpretation and applications.
Methods of control; statutory advertising codes and self regulation; Financial Services Act and investment advertising; consumer credit; banks; building societies; friendly societies; insurance companies; control of misleading advertising; practical responsibilities; advertisers - advertising agencies, media.
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Maße | 168 x 240 mm |
| Gewicht | 2280 g |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-85121-636-6 / 0851216366 |
| ISBN-13 | 978-0-85121-636-2 / 9780851216362 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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