Ugandan Music in the Marketing Era

The Branded Arena

David G. Pier (Autor)

Buch | Softcover

216 Seiten

2014 | 2015 ed.
Palgrave Macmillan (Verlag)
978-1-349-57961-7 (ISBN)

Titel wird leider nicht erscheinen

Artikel merken

David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

David G. Pier is Assistant Professor in the Department of African, African American, and Diaspora Studies at the University of North Carolina, Chapel Hill, USA. An ethnomusicologist studying music and cultural politics in Africa and the United States, his work has been published in such leading journals as Africa.

Erscheinungsdatum	26.05.2016
Zusatzinfo	biography
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Kunst / Musik / Theater ► Musik ► Musiktheorie / Musiklehre
	Kunst / Musik / Theater ► Theater / Ballett
	Sachbuch/Ratgeber ► Sport ► Tanzen / Tanzsport
	Sozialwissenschaften ► Ethnologie
	Sozialwissenschaften ► Kommunikation / Medien
	Sozialwissenschaften ► Soziologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Africa • Beer • brands • Commercialization • Consumerism • Culture • Dance • Development • Ethnomusicology • Globalization • Heritage • Marketing • music • Neoliberalism • Performance • Postcolonial • Promotion • Rural • Tradition • Uganda
ISBN-10	1-349-57961-0 / 1349579610
ISBN-13	978-1-349-57961-7 / 9781349579617
Zustand	Neuware