International Management and Intercultural Communication

A Collection of Case Studies; Volume 1

Buch | Softcover

190 Seiten

2014 | 2015 ed.
Palgrave Macmillan (Verlag)
9781349563814 (ISBN)

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The book is presented in two volumes. Volume 1 consists of case studies concerning different aspects of international management and intercultural communication in business, marketing and politics.

1. Timing of communication in organizational culture change processes: The case of a domestic acquisition (Daniel Dauber)2. Intercultural communication in selection interviews (Choon-Hwa Lim, Meena Chavan, Lucy Taksa) 3. Communication competence in health care; The case of the cross cultural caregivers (Somayeh Alizadeh, Meena Chavan)4. Jason and the Jaguar; The case of the unmotivated employee (Elizabeth Christopher) 5. Cross cultural management: Discrepancies between dealing with diversity at corporate and individual levels of employment (Dharm P. S. Bhawuk, Smriti Anand)6. The challenge of building professional relations across cultures: Chinese officials in America (Jiayi Wang and Helen Spencer-Oatey)7. Customers ' ' responses to corporate social media marketing strategies (Rosina Márquez-Reiter, Sara Orthaber, Dániel Z. Kádár)8. Official and unofficial business practice interactions: Cultural comparative cases from Australia; China; Pakistan; Russia and UK (Andrew Kakabadse, Nada Kakabadse, Nadeem Khan)9. Ethics and expatriates (Catherine Pereira and Anne Marie Zwerg-Villegas).10. Electronic sub-titles for opera librettos; The case of Figaro (Geoffrey Webb)11. The case for games and iconography in multicultural technology training (Vincent Ferravanti)

Erscheinungsdatum	26.05.2016
Zusatzinfo	Bibliography
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
Schlagworte	business • China • Communication • Cross Cultural Management • Diversity • Expatriate • Expatriates • Intercultural communication • International Management • Management • Marketing • organization • Social Media • Strategy
ISBN-13	9781349563814 / 9781349563814
Zustand	Neuware