The Superpromoter

The Power of Enthusiasm

R. Vogelaar (Autor)

Buch | Softcover

222 Seiten

2011 | 1st ed. 2011
Palgrave Macmillan (Verlag)
978-1-349-33017-1 (ISBN)

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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

RIJN VOGELAAR is CEO of Blauw Research. His academic background includes degrees in social psychology and psychological methodology from Amsterdam (University of Amsterdam) and Leeds. He has published in the Journal of Social Psychology and he has over 15 years of experience in market research and customer relations.

Preface Introduction - Why Rock Stars Don't Have to Read This Book and the Promise Within Getting to Know the Superpromoter An Evolution in Client Orientation The Tool Box Getting to Work With ODILIA, a Practical Model The End of the World As We Know It

Erscheinungsdatum	21.08.2020
Zusatzinfo	XVI, 222 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
Schlagworte	Brand • brands • business • Client • enthusiasm • Evolution • Influence • Model • Orient • Stars • Tool • Work
ISBN-10	1-349-33017-5 / 1349330175
ISBN-13	978-1-349-33017-1 / 9781349330171
Zustand	Neuware