Advertising and Multilingual Repertoires
from Linguistic Resources to Patterns of Response
Seiten
2016
Routledge (Verlag)
9781138218253 (ISBN)
Routledge (Verlag)
9781138218253 (ISBN)
Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.
This book:
Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;
Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;
Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;
Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.
Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.
This book:
Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;
Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;
Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;
Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.
Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Marco Santello is a lecturer in Intercultural Competence in the School of Languages, Cultures and Societies at the University of Leeds, UK
Introduction
Constructing Advertising directed at Multilingual Audiences
Language Effects on Multilingual Speakers
Studying Multilingualism in Advertising: Starting from Lived Experiences and Linguistic Repertoires
Linguistic Resources in Advertising and their Impact on Multilinguals
Advertisements in Different Languages and the Role of Language Attitudes
Conclusion
| Erscheinungsdatum | 14.05.2017 |
|---|---|
| Reihe/Serie | Routledge Focus on Linguistics |
| Zusatzinfo | 5 Tables, black and white; 4 Line drawings, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 138 x 216 mm |
| Gewicht | 180 g |
| Themenwelt | Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft |
| Sozialwissenschaften ► Kommunikation / Medien | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-13 | 9781138218253 / 9781138218253 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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