Tourism Management, Marketing, and Development (eBook)

Performance, Strategies, and Sustainability

Marcello M. Mariani, Dimitrios Buhalis, Wojciech Czakon, Ourania Vitouladiti (Herausgeber)

eBook Download: PDF

2016 | 1st ed. 2014
IX, 292 Seiten
Palgrave Macmillan US (Verlag)
978-1-137-40185-4 (ISBN)

Infos

Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and sustainability.

Marcello M. Mariani is Professor of Management and Marketing and Director of the Master in Digital Marketing for Tourism and Events Management at the University of Bologna, Italy. He has published extensively in the fields of management and accounting applied to the cultural and tourism sector. 

Wojciech Czakon is Professor of Management and Head of Management Theory Department at the University of Economics in Katowice, Poland. He is Vice President of the European Academy of Management.

Dimitrios Buhalis is Director of the eTourism Lab at the School of Tourism at Bournemouth University, UK and President of the International Federation of Information Technology for Travel and Tourism (IFITT). He is a Strategic Management and Marketing expert with specialisation in Technology and Tourism and the author of 18 books and over 100 articles.

Ourania Vitouladiti is Assistant Professor of Tourism Marketing at the Technological Educational Institute (T.E.I) of Athens, Greece. She has professional experience in tour operating and researches and publishes widely in the field of tourism.

Autor

Marcello M. Mariani is Professor of Strategic Management and Marketing and Director of the Master in Digital Marketing for Tourism and Events Management at the University of Bologna, Italy. He has published extensively in the fields of management and accounting applied to the cultural and tourism sector. Wojciech Czakon is Professor of Management and Head of Management Theory Department at the University of Economics in Katowice, Poland. He is Vice President of the European Academy of Management.Dimitrios Buhalis is Professor and Director of the eTourism Lab at the School of Tourism at Bournemouth University, UK. He is a Strategic Management and Marketing expert with specialisation in Technology and Tourism and the author of 18 books and over 100 articles.Ourania Vitouladiti is Assistant Professor of Tourism Marketing at the Technological Educational Institute (T.E.I) of Athens, Greece. She has professional experience in tour operating and researches and publishes in the field of tourism.

Inhalt

Introduction1. The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions; Ourania Vitouladiti2. Forecasting Tourism Flows from the Russian Federation into Mediterranean Countries; Kirill Furmanov, Olga Balaeva, and Marina Predvoditeleva3. Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence from the Malawian Tourism Sector; Aravind Mohan Krishnan4. St. Petersburg as a Tourist Destination: Searching for the Gastronomic Brand; Valery Gordin and Julia Trabskaya5. Internal Features and Agglomeration Externalities for the Hotels' Competitiveness in Emilia-Romagna; Cristina Bernini and Andrea Guizzardi6. Tourism Destination Competitiveness and Firm Performance through a Financial Crisis: An Empirical Analysis of the Italian Hotel Industry; Lorenzo Dal Maso, Giovanni Liberatore, and Marco Fazzini7. The Role of Institutions in Interorganizational Collaboration within Tourism Regions: The Case of Poland; Katarzyna Czernek and Wojciech Czakon8. The Role of Partnerships in Staging Tourism Experiences: Evidence from a Festival; Marcello M. Mariani 9. Towards a Sustainable Tourism; Malgorzata Ogonowska and Dominique Torre10. Sustainable Tourism Development Through Knowledge Transfer; Jana Kalabisová and Lucie Plzáková11. Entrepreneurs' Experiences, Motivations, and Sustainability of Tourism; Ornella Papaluca and Mario Tani12. The Adoption of Environmental Management Systems by Shelters; Sophie Gorgemans and Josefina L. Murillo-Luna

Produkt-Details

• Erscheint lt. Verlag: 29.4.2016
• Zusatzinfo: IX, 292 p.
• Verlagsort: New York
• Sprache: englisch
• Themenwelt: Technik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• Schlagworte: Brand • business • Destination • destination management/marketing • Development • Entrepreneurship • Hotels • Management • Marketing • organization • Performance • Strategies • Strategy • sustainability • Tourism • Travel
• ISBN-10: 1-137-40185-0 / 1137401850
• ISBN-13: 978-1-137-40185-4 / 9781137401854