Sports Business Management (eBook)

Decision Making Around the Globe

Antonio Davila, George Foster, Norm O'Reilly (Autoren)

eBook Download: PDF

2016
512 Seiten
Taylor and Francis (Verlag)
978-1-317-41930-3 (ISBN)

Infos

Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.Foster, O'Reilly, and Dvila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations - including the Olympic Games, FIFA World Cup, US Major League Baseball, and more - the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors.This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.

Produkt-Details

• Erscheint lt. Verlag: 8.1.2016
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Sport
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• ISBN-10: 1-317-41930-8 / 1317419308
• ISBN-13: 978-1-317-41930-3 / 9781317419303