Practice of Public Relations, The, Global Edition

Fraser Seitel (Autor)

Buch | Softcover

456 Seiten

2016 | 13th edition
Pearson Education Limited (Verlag)
978-1-292-16005-4 (ISBN)

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For courses in public relations.

Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century.

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Part I: Evolution
1. Defining Public Relations
2. The History and Growth of Public Relations

Part II: Preparation/Process
3. Communication
4. Public Opinion
5. Management
6. Ethics
7. The Law
8. Research

Part III: The Publics
9. Media
10. Social Media
11. Employee Relations
12. Government Relations
13. Community Relations
14. International Consumer Relations

Part IV: Execution
15. Public Relations Writing
16. Integrated Marketing Communications
17. Crisis Management
18. Launching a career

Erscheinungsdatum	22.08.2016
Verlagsort	Harlow
Sprache	englisch
Maße	204 x 256 mm
Gewicht	780 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-292-16005-5 / 1292160055
ISBN-13	978-1-292-16005-4 / 9781292160054
Zustand	Neuware