Digital Stractics (eBook)

How Strategy Met Tactics and Killed the Strategic Plan

Chris Outram (Autor)

eBook Download: PDF

2016 | 1st ed. 2015
XXV, 160 Seiten
Palgrave Macmillan UK (Verlag)
978-1-137-57483-1 (ISBN)

Infos

Three year strategy horizons are meaningless in a digital world where the environment changes every day - your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics.

Chris Outram is Founder and Chairman of OC&C, a leading strategy consultancy. He has been a strategy consultant for more than 30 years. In that time he has consulted to a multitude of corporations around the world in many industry sectors. OC&C conducts strategy assignments designed to enhance their client's commercial success in a value creating and sustainable way. Prior to his career in Strategy Consulting, Chris honed his managerial skills with firms such as The Mobil Oil Co and Air Products. Chris graduated from Birmingham University with a Double First in Mechanical Engineering and Industrial Economics and was awarded an MBA with Distinction from INSEAD.

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In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups.As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of STRACTICS is upon us.

Inhalt

Cover 1
Half-Title 2
Title 4
Copyright 5
Contents 6
List of Figures and Tables 8
Preface and Summary 9
Acknowledgment 22
List of Contributors 23
Introduction 27
1 Why Traditional Strategy Does Not Work Anymore! 33
2 Everything Needs to Change – Or Does It? 49
3 New Business Models for the New World: Stractics in Practice 57
4 Pure Plays and How They Change the World 66
5 Hybrid Players – Waking up to the New Digital Reality! 75
6 Pure Plays versus Hybrids – A Fight to the Finish? 92
7 The Principles Underpinning Success in the World of Stractics 104
8 Strategy Processes in the World of Stractics 131
9 Advice from the Top: Stractical Tips from Our Digital CEOs 144
10 The Future of Stractics 149
Acknowledgments 154
Contributor Biographies 155
Index 181

Produkt-Details

• Erscheint lt. Verlag: 29.4.2016
• Zusatzinfo: XXV, 160 p.
• Verlagsort: London
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• Schlagworte: business • E-Commerce • hybrid business models • Marketing • Start-ups • Strategy
• ISBN-10: 1-137-57483-6 / 1137574836
• ISBN-13: 978-1-137-57483-1 / 9781137574831