Wise Family Business
Palgrave Macmillan (Verlag)
978-1-137-58599-8 (ISBN)
This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner’s vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.
Joachim Schwass is Professor Emeritus of Family Business at IMD in Lausanne, Switzerland. He founded the IMD Global Family Business Center and for over 25 years has studied, taught and advised leading families in business around the world. Schwass is the second-generation leader in his own family’s business. His authored works include Wise Growth Strategies in Leading Family Businesses and Wise Wealth. Anne-Catrin Glemser is Family Business Research and Program Development Manager at IMD, Switzerland. She is responsible for developing new research initiatives and programs in the field of family business and heads the research activities for the IMD-Lombard Odier Global Family Business Award. Glemser has received several awards for her outstanding case writing skills, including the EFMD "Best of the Best" in 2015. Prior to joining IMD, Glemser held key marketing positions with leading consumer goods multinationals.
Foreword by Professor Dominique Turpin.- Chapter 1: Family Business Identity.- Chapter 2: The Nature of Family Business.- Chapter 3: Best Practices and Examples from Family Businesses.- Chapter 4: Overall Lessons and Analysis of the Company Cases.- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses.- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand.- Chapter 7: Conclusion.
| Erscheinungsdatum | 11.05.2016 |
|---|---|
| Zusatzinfo | 47 Illustrations, black and white; XVI, 284 p. 47 illus. |
| Verlagsort | Basingstoke |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | Brand Management • Communication • Corporate Responsibility • Entrepreneurship • Identity • Innovation • Reputation • Values • Visibility |
| ISBN-10 | 1-137-58599-4 / 1137585994 |
| ISBN-13 | 978-1-137-58599-8 / 9781137585998 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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