Understanding Business in the Global Economy

A Multi-Level Relationship Approach

Jonathan Swift (Autor)

Buch | Softcover

424 Seiten

2016
Bloomsbury Academic (Verlag)
978-0-230-24157-2 (ISBN)

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Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.

This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.

Introduction
PART I: THE BACKGROUND TO INTERNATIONAL BUSINESS
Chapter 1: Why Nations Trade
Chapter 2: The Development of International Trade
PART II: RELATIONSHIPS AT THE NATIONAL LEVEL
Chapter 3: Bilateral and Multilateral Relations
Chapter 4: International Trade Law
Chapter 5: International Banking & Finance
PART III: RELATIONSHIPS AT THE CORPORATE LEVEL
Chapter 6: The Internationalisation of Business
Chapter 7: Business-to-Business Relationships
Chapter 8: Corporate Communications
PART IV: RELATIONSHIPS AT THE INDIVIDUAL LEVEL
Chapter 9: Personal Communications
Chapter 10: Managing People in the International Environment
Conclusion: The Future of Business Relationships?

Erscheinungsdatum	23.11.2016
Verlagsort	London
Sprache	englisch
Maße	189 x 246 mm
Gewicht	706 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
ISBN-10	0-230-24157-3 / 0230241573
ISBN-13	978-0-230-24157-2 / 9780230241572
Zustand	Neuware