Sales Promotion Law

A Practical Guide

Philip Circus, A. A. Painter (Autoren)

Buch | Softcover

246 Seiten

1995 | 2nd Revised edition
Butterworths Law (Verlag)
978-0-406-04803-5 (ISBN)

Infos

This handbook on the law and self-regulation applicable to sales concentrates on basic principles and is written in a question and answer format. Advice is provided for busy executives to find which particular form of sales promotion is permissible and under what constraints it must operate.

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This handbook on the law and self-regulation applicable to sales concentrates on basic principles and is written in a question and answer form. Legal jargon is avoided and the advice in the book is given in a form easily understandable by busy executives wishing to check whether a particular form of sales promotion is permissible and, if so, under what constraints it must operate. The new edition will take account of the forthcoming British Code of Sales Promotion Practice.

Inhalt

Introduction to the legal and self-regulatory controls; the self-regulatory controls examined; contractual issues; prize draws; competitions; data protection and list issues; intellectual property; price promotions; free and extra value incentives; distance selling; bribery and corruption; miscellaneous legal issues; Europe; administration checklist.

Produkt-Details

• Zusatzinfo: Ill.
• Verlagsort: London
• Sprache: englisch
• Themenwelt: Recht / Steuern ► EU / Internationales Recht
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht ► Handelsrecht
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-406-04803-7 / 0406048037
• ISBN-13: 978-0-406-04803-5 / 9780406048035
• Zustand: Neuware