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Venture Deals - Brad Feld, Jason Mendelson

Venture Deals

Be Smarter Than Your Lawyer and Venture Capitalist
Buch | Hardcover
304 Seiten
2017 | 3rd edition
John Wiley & Sons Inc (Verlag)
978-1-119-25975-6 (ISBN)
CHF 63,95 inkl. MwSt
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Get the inside scoop on what venture capitalists want to see in your startup as you hit the fundraising trail. This is the highly anticipated third edition of the best-selling book which has become the definitive resource for understanding venture capital fundraising.
Get the inside scoop on what venture capitalists want to see in your startup as you hit the fundraising trail.

This is the highly anticipated third edition of the best-selling book which has become the definitive resource for understanding venture capital fundraising. Whether you are an entrepreneur, lawyer, student or just have an interest in the venture capital ecosystem, Venture Deals is for you. The book dives deeply into how deals are constructed, why certain terms matter (and others don’t), and more importantly, what motivates venture capitalists to propose certain outcomes. You’ll see the process of negotiating from the eyes of two seasoned venture capitalists who have over 40 years of investing experience as VCs, LPs, angels, and founders. They will teach you how to develop a fundraising strategy that will be a win for all parties involved.

 This book is designed to bring transparency to the venture capital funding process and includes such topics as:



How to raise money;
What terms matter and which ones don’t;
How to negotiate a fair deal for everyone;
What makes venture capitalists tick, including how they are compensated and motivated;
How companies are valued by venture capitalists;
How all current structures of funding work, including convertible debt, crowdfunding, pre-sales and other non-traditional methods;
How these particular issues change through different stages of financing (seed, early, mid and late); and
How to avoid business and legal pitfalls that many entrepreneurs make.

And as in the previous editions, this book isn’t just a one-sided opinion from venture capitalists, but also has helpful commentary throughout from a veteran CEO who has raised many rounds of financing from many different investors.

If you are ready to learn all the secrets and ins and outs of fundraising, Venture Deals is an essential read. 

BRAD FELD has been an early-stage investor and entrepreneur for over twenty-five years. Prior to co-founding Foundry Group—a Boulder, Colorado-based venture capital firm—he co-founded Mobius Venture Capital. Brad also founded Intensity Ventures, a company that helped launch and operate software companies. Prior to this, Brad founded Feld Technologies. He is also a founder of Techstars and has been active with non-profit organizations, including acting as chairperson for the National Center for Women in Technology. JASON MENDELSON has 20 years of experience in the venture industry. Prior to co-founding Foundry Group, Jason was a Managing Director and Chief Administrative officer at Mobius Venture Capital, where he also served as the firm's general counsel. Besides his experience as a venture investor, Jason has also been a software engineer, startup lawyer, and a co-founder of SRS | Acquiom. He is an adjunct at the University of Colorado Law School where he co-teaches a course on venture capital and entrepreneurship.

Foreword xiii
Fred Wilson

Foreword xv
James Park

Preface xvii

Acknowledgments xxiii

Introduction: The Art of the Term Sheet 1

Chapter 1 The Players 5

The Entrepreneur 5

The Venture Capitalist 6

Financing Round Nomenclature 9

Types of Venture Capital Firms 10

The Angel Investor 11

The Syndicate 13

The Lawyer 14

The Mentor 16

Chapter 2 How to Raise Money 19

Do or Do Not—There is No Try 19

Determine How Much You are Raising 20

Fundraising Materials 21

Due Diligence Materials 28

Finding the Right VC 28

Finding a Lead VC 30

How VCs Decide to Invest 31

Using Multiple VCs to Create Competition 34

Closing the Deal 35

Chapter 3 Overview of the Term Sheet 37

The Key Concepts: Economics and Control 38

Chapter 4 Economic Terms of the Term Sheet 39

Price 39

Liquidation Preference 45

Pay-to-Play 53

Vesting 56

Exercise Period 60

Employee Pool 61

Antidilution 63

Chapter 5 Control Terms of the Term Sheet 67

Board of Directors 67

Protective Provisions 70

Drag-Along Agreement 74

Conversion 77

Chapter 6 Other Terms of the Term Sheet 81

Dividends 81

Redemption Rights 83

Conditions Precedent to Financing 85

Information Rights 87

Registration Rights 88

Right of First Refusal 91

Voting Rights 92

Restriction on Sales 92

Proprietary Information and Inventions Agreement 93

Co-Sale Agreement 94

Founders’ Activities 95

Initial Public Offering Shares Purchase 96

No-Shop Agreement 97

Indemnification 100

Assignment 101

Chapter 7 The Capitalization Table 103

Chapter 8 Convertible Debt 107

Arguments For and Against Convertible Debt 108

The Discount 110

Valuation Caps 111

Interest Rate 112

Conversion Mechanics 113

Conversion in a Sale of the Company 115

Warrants 116

Other Terms 118

Early-Stage versus Late-Stage Dynamics 119

Can Convertible Debt Be Dangerous? 120

An Alternative to Convertible Debt 121

Chapter 9 Crowdfunding 123

Product Crowdfunding 123

Equity Crowdfunding 125

How Equity Crowdfunding Differs 127

Chapter 10 How Venture Capital Funds Work 129

Overview of a Typical Structure 129

How Firms Raise Money 131

How Venture Capitalists Make Money 132

How Time Impacts Fund Activity 136

Reserves 138

Cash Flow 140

Cross-Fund Investing 141

Departing Partners 141

Corporate Venture Capital 142

Strategic Investors 144

Fiduciary Duties 145

Implications for the Entrepreneur 146

Chapter 11 Negotiation Tactics 147

What Really Matters? 147

Preparing for the Negotiation 148

A Brief Introduction to Game Theory 150

Negotiating in the Game of Financings 152

Negotiating Styles and Approaches 154

Collaborative Negotiation versus Walk-Away Threats 156

Building Leverage and Getting to Yes 158

Things Not to Do 160

Great Lawyers versus Bad Lawyers versus No Lawyers 162

Can You Make a Bad Deal Better? 163

Chapter 12 Raising Money the Right Way 165

Don’t Be a Machine 165

Don’t Ask for a Nondisclosure Agreement 166

Don’t Email Carpet Bomb VCs 166

No Often Means No 166

Don’t Ask for a Referral If You Get a No 167

Don’t Be a Solo Founder 168

Don’t Overemphasize Patents 168

Chapter 13 Issues at Different Financing Stages 171

Seed Deals 171

Early Stage 172

Mid and Late Stages 173

Chapter 14 Letters of Intent—The Other Term Sheet 175

Structure of a Deal 176

Asset Deal versus Stock Deal 179

Form of Consideration 181

Assumption of Stock Options 182

Representations, Warranties, and Indemnification 186

Escrow 187

Confidentiality/Nondisclosure Agreement 189

Employee Matters 189

Conditions to Close 191

The No-Shop Clause 191

Fees, Fees, and More Fees 193

Registration Rights 193

Shareholder Representatives 194

Chapter 15 Why Do Term Sheets Even Exist? 197

Constraining Behavior and the Alignment of Incentives 198

Transaction Costs 199

Agency Costs and Information Asymmetry 200

Reputation Constraints 201

Chapter 16 Legal Things Every Entrepreneur Should Know 203

Intellectual Property 203

Employment Issues 205

State of Incorporation 206

Type of Corporate Structure 207

Accredited Investors 207

Filing an 83(b) Election 208

Section 409A Valuations 209

Authors’ Note 211

Appendix A: Sample Term Sheet 213

Appendix B: Sample Letter of Intent 223

Appendix C: Additional Resources 231

Foreword to the First and Second Editions 235

Glossary 237

About the Authors 247

Index 249

Excerpt from Startup Communities 261

Erscheinungsdatum
Verlagsort New York
Sprache englisch
Maße 158 x 231 mm
Gewicht 476 g
Themenwelt Wirtschaft Allgemeines / Lexika
Wirtschaft Betriebswirtschaft / Management Finanzierung
ISBN-10 1-119-25975-4 / 1119259754
ISBN-13 978-1-119-25975-6 / 9781119259756
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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