Running a Successful Photography Business

Lisa Pritchard (Autor)

Buch | Softcover

190 Seiten

2017
Bloomsbury Academic (Verlag)
978-1-4725-3293-0 (ISBN)

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Running a Successful Photography Business is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.Written from the unique point of view of a leading photographers’ agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer. This book builds on the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.

Lisa Pritchard is a well-known figure in the commercial photography world, primarily for being a leading photographers’ agent. She set up her own agency, LPA, in 2002, which represents both established and emerging photographers and produces photoshoots for leading brands and major advertising campaigns. Lisa offers consultancy sessions to professional and aspiring photographers and a ‘Pop up Agent’ service for unrepresented photographers. She has also judged many international photography competitions, and is a popular guest speaker at seminars and Universities.www.lisapritchard.com

Biographies PrefaceIntroductionChapter 1: How's Business? A Business Health CheckChapter 2: The Photographer's Business PlanChapter 3: Fine-Tuning your BrandChapter 4: Twenty Ways to Get NoticedChapter 5: PricingChapter 6: Pitching for a Job and Sealing the DealChapter 7: Please Read the Small Print: Business Terms and Photography ContractsChapter 8: The Perfect Photoshoot: A Step by Step GuideChapter 9: Photoshoot Legal Obligations and Codes of PracticeChapter 10: Are You Covered? InsuranceChapter 11: Keeping ClientsChapter 12: Getting HelpChapter 13: Going ForwardContributor BiographiesAppendicesIndex

Erscheinungsdatum	22.02.2017
Sprache	englisch
Maße	156 x 234 mm
Gewicht	570 g
Themenwelt	Kunst / Musik / Theater ► Fotokunst
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
ISBN-10	1-4725-3293-7 / 1472532937
ISBN-13	978-1-4725-3293-0 / 9781472532930
Zustand	Neuware