Creativity Unlimited (eBook)

Thinking Inside the Box for Business Innovation

Micael Dahlen (Autor)

eBook Download: EPUB

2015 | 1. Auflage
376 Seiten
John Wiley & Sons (Verlag)
978-1-119-18738-7 (ISBN)

Infos

Flying in the face of current thinking, this book suggests that we
do not need to 'think outside the box' in our quest for
creativity, rather we should rethink the way we look 'inside
the box'. This idea will resonate only too well with
those who have endeavoured to be creative by thinking outside that
box, only to have their attempts scuppered by the constraints of
bureaucracy and organizational politics. Instead of fighting
a losing battle, the author suggests that creativity should be
worked at within the constraints of the organizational box, but
that space needs to be grown and allowed to be shaken up.
Only by experimenting, mutating and finding new directions can you
uncover business paths that lead to success. The reader is
encouraged not to free themselves from all their knowledge and
experiences (the thinking outside the box method) but to use their
knowledge and experience in new ways.

The book is structured around three key steps:

* Expanding the box: so that the pieces of the puzzle in
it can move around more freely

* Filling the box: with even more knowledge, and how to
get these new pieces of the puzzle to connect with the existing
ones

* Shaking the box: so that the pieces fall into new places
and form new patterns.

The book shows that anybody can be creative.

The creative methods suggested in the book will be linked to
real business examples from which techniques have been developed to
help their implementation. Numerous exercises and
'eye-openers' form part of the practical implementation
of Micael Dahlén's ideas. The book is framed by models
and concepts of how creativity works (the creative process, the
creative person and the creative result) and what its effects
are.

Autor

Micael Dahlén is a Professor of Business Administration and Marketing Strategy at the Stockholm School of Economics. His award-winning research within marketing, creativity and consumer behaviour has been published in four books and numerous journal articles. His work is used in various educations in Europe, Asia and the United States, and he lectures and workshops frequently in the industry.

Inhalt

Acknowledgements.

1 Why this book?

PART I: It's About Success.

2 Why creativity?

3 Are you creative?

4 Why is creativity so important?

5 Isn't creativity dangerous?

PART II: Think Inside the Box.

6 What is creativity?

7 The creative result.

8 The creative process.

9 The creative person .

10 Thinking inside the box.

PART III: Expanding the Box.

11 The four walls of the box.

12 The first wall: conventions and rules.

13 The second wall: common sense.

14 The third wall: physiology.

15 The fourth wall: consciousness.

PART IV: Filling the Box.

16 There's no such thing as 'useless'
knowledge.

17 The brain is lazy.

18 The power in brands.

19 Associations.

20 The context rules.

PART V: Shaking the Box.

21 Preparations for the final step.

22 Shaking the box side to side.

23 Shaking the box up and down.

PART VI: Congratulations: You've Become
Smarter.

24 Are you a creative business innovator?

Further Reading.

Index

Rezensionen

"It's welcome relief to come across a book on innovation that
isn't full of whacky images and exclamation marks." (Management
Today, November 2008)

"...rewarding...should inspire new innovators and help those
already engaged in the process to pick a path through the
obstacles." (Independent, November 4th 2008)

Produkt-Details

• Erscheint lt. Verlag: 10.8.2015
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Business & Management • Strategic Marketing • Strategisches Marketing • Wirtschaft u. Management
• ISBN-10: 1-119-18738-9 / 1119187389
• ISBN-13: 978-1-119-18738-7 / 9781119187387