Why Women Mean Business – Understanding the Emergence of Our Next Economic Revolution
John Wiley & Sons Inc (Hersteller)
978-1-119-20634-7 (ISBN)
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AVIVAH WITTENBERG-COX is CEO of 20-First, one of Europe s leading gender consultancies. 20-First works with progressive companies interested in building gender bilingual organisations that capture the opportunities offered by the other half of the talent pool and the other half of the market the female half. The firm s renowned Bilingual Leadership programmes help executives men and women - manage difference more effectively. Avivah is also the Founder and Honorary President of the European Professional Women s Network (www.EuropeanPWN.net), a certified executive coach and was a Visiting Coach at INSEAD. She is a popular speaker on leadership and gender issues across Europe and has had articles and interviews published in publications such as the International Herald Tribune and the Financial Times. Canadian, French and Swiss. In 2007, ELLE Magazine recognised her as one of the TOP 40 Women Leading Change. She lives in France with her husband and gender balanced children (a son and a daughter). ALISON MAITLAND is an independent journalist and commentator who has been researching and writing about women in business for a decade. She spent 20 years with the Financial Times, including eight years as Management Writer. Her other specialist areas are leadership and corporate responsibility. Alison is a Senior Visiting Fellow in the Faculty of Management at Cass Business School, City University, London. She is a conference speaker and moderator and she directs the Work-Life & Diversity Council of The Conference Board Europe. She served on the advisory group for the Equal Opportunities Commission s 2007 investigation into the Transformation of Work. She lives in the UK with her husband and two daughters.
Foreword by Niall FitzGerald KBE xiii Preface by Michael Kimmel xv Acknowledgements xxi CHAPTER ONE: WOMENOMICS 1 Guarantors of growth 1 The strategic side of the gender divide 6 Opportunity cost 9 Valuing difference 12 Becoming gender-bilingual 15 Declining demographics is not destiny 18 21st century forces: weather, women, web 22 CHAPTER TWO: MOST OF THE TALENT 27 The talent wars are here 28 Female brainpower 30 Under-used talent 34 The role of business schools 36 Tapping into the pool 39 Recruiting: making women welcome 40 Retaining: structural repairs needed 44 Promoting: return on investment 57 Building better boards 62 Legislating solutions the controversial quota 65 CHAPTER THREE: MUCH OF THE MARKET 73 Purchasing power beyond parity 75 Female finances 77 Sex and segmentation 85 The many faces of marketing to women 89 Shut-your-eyes 90 Marginalise 93 Specialise 94 Prioritise 96 CHAPTER FOUR: BECOMING BILINGUAL , WHAT COMPANIES CAN DO 103 A fresh look at traditional approaches to gender 103 Equal and different 107 Diversity dilemmas 110 Recognise that best is biased 113 Surprising sectors 119 A new approach to gender 120 Understand the starting point 120 Personalise the conversation 124 Manage the metaphors the power of vocabulary and vision 126 The building blocks of bilingualism 130 1 Getting it : top management commitment 131 2 Management bilingualism: proactively managing difference 132 3 Empowering women: the knowledge and networks to succeed 133 4 Banning bias: identifying and eliminating systemic bias from corporate systems and processes 134 CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION 141 Key success factors 141 1 Awaken your leadership team 143 2 Define the business case 148 3 Let people express resistance 151 4 Make it a business issue, not a women s issue 155 5 Make changes before making noise 162 6 Don t mix up the messages 166 7 Give it a budget, not just volunteers 170 CHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO 183 Making bosses and babies 183 Best and worst: surprising results 187 Imperfect deal in America 199 Continents of contrast 206 Public policy pull, private sector push 212 CHAPTER SEVEN: FIGURING OUT FEMALES 223 What companies need to know about women 223 Discomfort with politics 225 The conversations that matter 236 Careers are not straight lines 238 Phase 1: ambition 242 Phase 2: culture shock 244 Phase 3: self-affirmation 252 The lure of entrepreneurship 256 Alternative views of power 258 Sex, success and the media 259 Change agents on their own terms 264 CHAPTER EIGHT: TOMORROW S TALENT TRENDS ... TODAY, WOMEN-FRIENDLY MEANS PEOPLE-FRIENDLY 271 New models of work 273 Fathers count too 277 Technology as enabler 280 The value of grey brainpower 285 Making the most of the Me generation 291 The future is already here 296 CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD? 301 New voices, new choices 302 New measures of success 306 A challenge for business 309 Index 317
| Verlagsort | New York |
|---|---|
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 666 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 1-119-20634-0 / 1119206340 |
| ISBN-13 | 978-1-119-20634-7 / 9781119206347 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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