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Pilot to Profit - Lisa Larter

Pilot to Profit

Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales

(Autor)

Buch | Softcover
210 Seiten
2016
Morgan James Publishing llc (Verlag)
9781614488453 (ISBN)
CHF 22,65 inkl. MwSt
Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff.


Ready to generate sales, build brand buzz, and watch your cash flow soar? "Pilot to Profit" clears up the confusion of modern entrepreneurship---so you can build a smart, successful and sustainable business with sky-high returns.




Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I?) How do I double my profits this year without doubling the work?




As you turn the pages, you’ll uncover answers to the questions that have kept you stuck. And, proven strategies to help your business get found and turn connections into paying customers---whether you’re an established enterprise or just




What can you expect? A stronger money mindset that no longer sabotages your ability to be paid what you’re worth for the work you do. Expect your money-making “radar” to be on high alert. A clearly defined business model that maximizes what comes in, with less effort put out. Ease finding the right channels to grow your business so that you can reach more people. An understanding of how to create content that raises your credibility and puts you on the map. (Because without great content, your business might never be found.) Not only will you learn about turning out content that begs to be clicked on, but you’ll gain powerful strategies for sharing that content through email and social media, so it gets devoured and grows your fan base. Lastly, you’ll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book uncovers every step you need on your journey to building a successful, profitable business you love. With "Pilot to Profit," you’re officially cleared for takeoff.

Lisa Larter, founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker. She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems. She’s helped increase the visibility and profits of a wide range of clients -- including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra.

Section 1: Profit Principles


Introduction: Accidental Entrepreneur




Chapter One: The First Sale Is Always You




Chapter Two: Your Money Mindset




Chapter Three: Defining Your Business Model




Chapter Four: Measure What Matters




Section 2: Content Principles




Chapter Five: Your Content Is Your Credibility




Chapter Six: Emails Make Your Business Money




Section 3: Social Principles




Chapter Seven: Selling On Social Media




Chapter Eight: Don’t Be Everywhere On Social Media




Chapter Nine: Be A SWIIFT Marketer




Section 4: Selling Principles




Chapter Ten: How To Sell




Section 5: Conclusion




Chapter Eleven: The Pilot Project




Chapter Twelve: Connect With Me

Erscheint lt. Verlag 21.1.2016
Zusatzinfo black & white illustrations
Sprache englisch
Maße 139 x 215 mm
Gewicht 272 g
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft
Sachbuch/Ratgeber Gesundheit / Leben / Psychologie Ernährung / Diät / Fasten
Sozialwissenschaften Soziologie Gender Studies
Wirtschaft Betriebswirtschaft / Management Personalwesen
ISBN-13 9781614488453 / 9781614488453
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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