Broken Promises
Unconventional View of What Went Wrong at IBM
Seiten
1996
Harvard Business Review Press (Verlag)
978-0-87584-654-5 (ISBN)
Harvard Business Review Press (Verlag)
978-0-87584-654-5 (ISBN)
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This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.
Part 1 Winning and losing: the market clobbers IBM; moving towards a precipice; the paradox of success. Part 2 IBM's mega-strategy: a single face to the customer; the loyalty system. Part 3 A company in crisis: hitting the wall; paradigm paralysis. Part 4 Who was at fault?: management's responsibility; IBM as a victim of the pundits. Part 5 Prospects for change: trying to transform IBM's corporate culture; the future of IBM; lessons for the large corporation.
| Erscheint lt. Verlag | 1.6.1996 |
|---|---|
| Zusatzinfo | Illustrations |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik |
| ISBN-10 | 0-87584-654-8 / 0875846548 |
| ISBN-13 | 978-0-87584-654-5 / 9780875846545 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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Buch | Softcover (2024)
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CHF 58,75
