Venture Mom

From Idea to Income in Just 12 Weeks

Holly Hurd (Autor)

Buch | Softcover

256 Seiten

2018
Amacom (Verlag)
9780814436387 (ISBN)

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No start-up capital, business plans, or even babysitters? No problem! Discover the tools you need to take care of business while taking care of your kids.

Founder of VentureMom.com Holly Hurd recounts inspiring stories from women who have channeled their passions into money-making products and services, and delivers 12 steps to simplify the process and turn your idea into a budding enterprise.

How did she do it? You’ve probably seen your share of moms lately thriving in the whirlwind of motherhood and entrepreneurship, having taken their designer onesie or gluten-free cookie and turned it into a profitable venture, and wondered if that could ever happen to you. It can!

Without sacrificing precious time with their children, moms will learn about:

Tips and techniques for honing a concept, doing just enough research, and finding the perfect name
5 factors that improve the odds of success
Free resources for logos, web design, and branding
Strategies for leveraging email, blogging, and social media

Don’t fall for the lie that you could never do what they did. It’s time to strip away the mysteries surrounding launching a business and unlock a fast, easy formula that anyone can utilize. Whether the goal is adding to the family finances or building a major enterprise, Venture Mom can help anyone get started.

HOLLY HURD is founder and CEO of the online marketplace VentureMom.com. A mother of three, she is a lifelong entrepreneur whose projects range from financial products to home d'cor.

Contents

Acknowledgments vii

Preface ix

Introduction xiii

Part I: F igure Out What You Want to Do 1

1. Week 1: Discover Your Venture 3

2. Week 2: Get Input from Friends and Family 16

3. Week 3: Do Your Research 26

Part II: Getting Organized 39

4. Week 4: Name Your Venture 41

5. Week 5: Develop Your Brand (This Is the Fun Part) 52

6. Week 6: Price Your Product 64

7. Week 7: Take It to the Web 80

Part III: Put It Out There 91

8. Week 8: Tell the World 93

9. Week 9: Join the Blogosphere 108

10. Week 10: Do Some Social Media Networking 121

11. Week 11: Do Some Real-Life Networking 134

12. Week 12: Ka-ching! Get Your First Sale 148

Part IV: Venture Paths to Success 157

13. Make the Time and Reap the Rewards 159

14. Serving Up Food and Drink 164

15. Service Ventures 170

16. The Mother of All Ventures: Children’s Products 177

17. Creative Classes for Kids 184

18. Fashion-Forward Ventures 191

19. Ventures in Home Décor 199

20. Say What You Want to Say: Publishing Ventures 205

21. Your Art, Your Venture 214

In Closing 219

Resources 221

Index 225

Erscheint lt. Verlag	3.4.2018
Sprache	englisch
Maße	152 x 229 mm
Gewicht	416 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-13	9780814436387 / 9780814436387
Zustand	Neuware