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Marketing Your Law Firm

A Solicitors Manual

Lucy Adam (Autor)

Media-Kombination

352 Seiten

2001
The Law Society
978-1-85328-745-9 (ISBN)

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"Marketing Your Law Firm" provides a step-by-step guide to developing and implementing a marketing plan for your firm. It is logically structured into three main parts: marketing planning; market and client research; and promotion. The free disk that accompanies this title should help you to develop your own marketing plan, suited to the specific needs of your firm.

Lucy Adam has over 10 years marketing experience. She gained a law degree in 1994 and has since set up her own marketing consultancy, Buzz, in London.

List of exercises, Introduction, Part 1 Marketing Planning, 1. The profile of your firm, 2. Analysing your clients, 3. Analysing your operating environment, 4. Analysing your competitors, 5. Setting objectives and creating an action plan, 6. Example marketing report, Part 2 Market and Client Research, 7. Approaching a research project, 8. Example questionnaire, Part 3 Promotion, 9. Using and evaluating promotional methods, 10. The promotional tools

Erscheint lt. Verlag	1.12.2001
Zusatzinfo	tables
Verlagsort	London
Sprache	englisch
Maße	153 x 236 mm
Gewicht	637 g
Themenwelt	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Privatrecht / Bürgerliches Recht ► Berufs-/Gebührenrecht
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-85328-745-8 / 1853287458
ISBN-13	978-1-85328-745-9 / 9781853287459
Zustand	Neuware