BRANDMAPS

The Competitive Marketing Strategy Game

Randall G. Chapman (Autor)

Buch | Softcover

196 Seiten

1997 | 4th edition
Pearson (Verlag)
9780135974513 (ISBN)

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Appropriate for advanced marketing courses. This title is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. It is designed to represent "reality" to the participants.

Appropriate for advanced marketing courses.

BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS™ is designed to represent “reality” to the participants, rather than being just a “game.”

1. BRANDMAPS™ and Marketing Simulation Games.

2. BRANDMAPS™ Overview.

3. Marketing Decision Variables.

4. Non-Marketing Decision Variables.

5. Marketing Research Studies.

6. Financial and Operating Results Reports.

7. Decision-Making Logistics and Related Paperwork.

8. Summary of BRANDMAPS™ Costs.

9. Performance Evaluation in BRANDMAPS™.

10. Marketing Planning in BRANDMAPS™.

11. Budgeting in BRANDMAPS™.

12. Marketing Management In-Basket Exercise.

13. Using the BRANDMAPS™.

Index.

Erscheint lt. Verlag	21.3.1997
Sprache	englisch
Maße	209 x 276 mm
Gewicht	619 g
Themenwelt	Mathematik / Informatik ► Informatik ► Betriebssysteme / Server
	Informatik ► Weitere Themen ► Computerspiele
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780135974513 / 9780135974513
Zustand	Neuware