Toward Cross-Channel Management

A Comprehensive Guide for Retail Firms

Thomas Rudolph, Felix Brunner (Autoren)

Media-Kombination

XIV, 70 Seiten | Ausstattung: Hardcover & eBook

2015
De Gruyter Oldenbourg
978-3-11-041717-3 (ISBN)

Titel leider nicht mehr lieferbar

Artikel merken

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels. In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.

Dr. Felix Brunner (Migros Genossenschaftsbund, Zurich); Prof. Dr. Thomas Rudolph (University of St. Gallen)

Zusatzinfo	Includes a print version and an ebook
Verlagsort	Berlin
Sprache	englisch
Maße	170 x 240 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
Schlagworte	Deutschland • Einzelhandel • Handelsmarketing • Mehrgleisiger Vertrieb • Multikanalvertrieb • Retail trade • Retail trade, Management • Schweiz • Stores, Retail • Vertrieb
ISBN-10	3-11-041717-0 / 3110417170
ISBN-13	978-3-11-041717-3 / 9783110417173
Zustand	Neuware