China's Super Consumers (eBook)

What 1 Billion Customers Want and How to Sell it to Them

Savio Chan, Michael Zakkour (Autoren)

eBook Download: EPUB

2014 | 1. Auflage
240 Seiten
John Wiley & Sons (Verlag)
978-1-118-90590-6 (ISBN)

Infos

Chinese Consumers are Changing The World - Understand Them
and Sell To Them

China has transformed itself from a feudal economy in the
19th century, to Mao and Communism in the
20th century, to the largest consumer market in the
world by the early 21st century. China's Super
Consumers explores the extraordinary birth of consumerism in
China and explains who these super consumers are. China's Super
Consumers offers an in-depth explanation of what's inside the
minds of Chinese consumers and explores what they buy, where they
buy, how they buy, and most importantly why they buy.

The book is filled with real-world stories of the foreign and
domestic companies, leading brands, and top executives who have
succeeded in selling to this burgeoning marketplace. This
remarkable book also takes you inside the boardrooms of the people
who understand Chinese consumers and have had success in the
Chinese market.

* A hands-on resource for succeeding in the Chinese
marketplace

* Filled with real-world stories of companies who have made an
impact in China

* Discover what the Chinese consumer wants and how to deliver the
goods

* Written by Savio Chan and Michael Zakkour, two leading experts
on the Chinese market

This book is an invaluable resource for anyone who wants a clear
understanding of how China's Super Consumers are changing the world
and how to sell to them.

Autor

SAVIO S. CHAN is a pre-eminent expert on US-China partnerships and building loyalty with Chinese luxury consumers. He serves as President and Chief Executive Officer of US China Partners Inc., a consulting and advisory firm that helps organizations design and implement their China consumer strategies. He spent two decades as a consultant on market entry, cross-border M&A and joint venture partnership innovation with some of the largest and best known global luxury and consumer brands, Fortune 500 and Chinese large State-Own and private companies. He is frequently featured in interviews and articles in the New York Times, Forbes, Chief Executive Magazine, and China Daily News. Savio serves as a member of the National Committee on US-China Relations and advises many ultra-high net worth legacy families in both the US and China. He is a frequent keynote speaker and panelist at various business and technology events including the Conference Board, Microsoft Technology Conference, Columbia China Conference, and Wharton China Business Forum. MICHAEL A. ZAKKOUR is a principal at the global business consulting firm Tompkins International, where he leads the China/APAC practice. He has more than 18 years of international consulting, marketing and business development experience, primarily in China. He has advised more than 300 public and private companies and organizations on creating and implementing strategies to enter, grow and change their businesses in China and on their engagement with Chinese consumers. He has researched, and written extensively about Chinese consumers and consumption and the China Global Consumer Demographic, and has advised companies from around the world on retailing, branding, e-commerce, production, supply chains, and partnerships in China. He writes about business in China for Forbes and JING Daily and speaks frequently at universities, conferences, and vertical industry events. He is also a special advisor to the Confucius Institute for Business at the State University of New York. Michael also spent four years on the Board of Directors of the Asian Financial Society. His commentary and articles have appeared in the Wall Street Journal, Harvard Business Review, WWD, NPR, China Business Review, MSNBC, Newsweek, The Economist and many other commercial and academic media and journals.

Produkt-Details

• Erscheint lt. Verlag: 3.9.2014
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
• Schlagworte: Business & Management • Business & Management Special Topics • Spezialthemen Wirtschaft u. Management • Wirtschaft • Wirtschaft u. Management
• ISBN-10: 1-118-90590-3 / 1118905903
• ISBN-13: 978-1-118-90590-6 / 9781118905906