International Business

Wendall H. McCulloch, Paul L. Frantz, Michael Geringer, Michael S Minor, Donald A. Ball (Autoren)

Media-Kombination

710 Seiten

2001 | 8th edition
McGraw Hill Higher Education
978-0-07-248554-7 (ISBN)

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International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition..

Erscheint lt. Verlag	1.8.2001
Verlagsort	London
Sprache	englisch
Maße	222 x 273 mm
Gewicht	1930 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-07-248554-X / 007248554X
ISBN-13	978-0-07-248554-7 / 9780072485547
Zustand	Neuware