The Interactive Strategy Workout
Financial Times Prentice Hall
978-0-273-65912-9 (ISBN)
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A textbook that will at last solve all your strategic problems. An ideal text for graduate and postgraduate courses that have Leadership, Strategy and Decision making modules. This successful text is now in its third edition and remains the definitive practical handbook for managers wishing to improve their business' performance. This book is now even more accessible, reducing complex theory to simple audit questions, and allowing students to create and test their strategies. The text is designed to be userfriendly and is divided into three parts offering the reader flexible learning. Each chapter ends with a page of two 'worked' exercises to test understanding. All these workouts are included on the textbook's accompanying CD-ROM which enables work to be circulated electronically.
Cyril Levicki left school and spent the next twelve years running his own businesses in retail, wholesale and manufacturing. He gained a degree in Economics and Politics at London University, and was then awarded a scholarship to research his PhD on Leadership Decision Making at the London Business School. He went on to teach at LBS, Cranfield School of Management, Queen Mary College at London University and Baruch College in New York. Cyril is now a consultant, specialising in the development of leaders and their organisations' strategies. He has consulted to many international and national corporations and such as BT, British Gas, Excel Logistics, L'Oreal and Reed International.
PART I. METHODOLOGY FOR STRATEGIC ANALYSIS1. Introduction to the workout method2.Mision and vision statements3.Examining the non-controllable environment4.Studying the competitors5.Market and business analysis6.Organizational self-analysis:strengths, neutrals and weaknesses7. Organizational culture8. Value chains and how to analyze them9. Numerical evaluation10. Being creative about the long-term strategy13. International considerationsPART II. IMPLEMENTATION THROUGH LEADERSHIP AND MANAGEMENT14. Leadership15. Strategic managementEpliolguePART III. MEASURE YOUR FINAL STRATEGY WORKOUT FITNESSWorout auditsFurther ReadingIndex
| Erscheint lt. Verlag | 27.2.2003 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 174 x 242 mm |
| Gewicht | 810 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-273-65912-X / 027365912X |
| ISBN-13 | 978-0-273-65912-9 / 9780273659129 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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