Routledge Library Editions: Consumer Behaviour

Various (Autor)

Media-Kombination

1308 Seiten

2014
Routledge
978-1-138-79276-0 (ISBN)

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Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.

Multivolume collection by leading authors in the field

1. Consumer Behaviour and Economic Growth in the Modern Economy 2. The Consumer Interest 3. Consumer Behaviour 4. Consumer Education 5. Consumer Profiles 6. Capitalism and the Consumer

Reihe/Serie	Routledge Library Editions: Consumer Behaviour
Verlagsort	London
Sprache	englisch
Maße	138 x 216 mm
Gewicht	2580 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
ISBN-10	1-138-79276-4 / 1138792764
ISBN-13	978-1-138-79276-0 / 9781138792760
Zustand	Neuware