Media Management

Bernd W. Wirtz (Autor)

Buch | Softcover

X, 175 Seiten

2016 | 2., nd revised ed. 2016
Springer Fachmedien Wiesbaden GmbH (Verlag)
9783658067588 (ISBN)

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The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.

Bernd W. Wirtz is Professor for Information and Communication Management at the German University of Administrative Sciences Speyer.

Foundations and characteristics of media management.- Service systems of media enterprises.- Functions of media management.- Business models and value creation in the markets newspaper and magazine, book, movie, TV, radio, music, video and computer, internet.- International media management.- Integrated media conglomerates and cross-media.- Case studies.

Sprache	englisch
Maße	168 x 240 mm
Einbandart	Paperback
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
Schlagworte	Internet; Spezielle Anwendungsbereiche • Management • Medienmanagement
ISBN-13	9783658067588 / 9783658067588
Zustand	Neuware