Essential Economics for Business
Pearson Education Limited
978-1-292-06390-4 (ISBN)
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Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.
Up-to-date case studies examine everything from the impact of the financial crisis to the operation of specific businesses to illustrate how economic theory relates to real business issues.
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Guided tour
Preface
Publisher’s acknowledgements
Part A INTRODUCTION
Chapter 1 Business and the economic environment
Part B MARKETS, DEMAND AND SUPPLY
Chapter 2 The working of competitive markets
Chapter 3 Demand and the consumer
Chapter 4 Supply decisions in a perfectly competitive market
Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
Chapter 5 Pricing and output decisions in imperfectly competitive markets
Chapter 6 Business growth and strategy
Chapter 7 Multinational corporations and business strategy in a global economy
Chapter 8 Labour and employment
Chapter 9 Government, the firm and the market
Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
Chapter 10 The economy and business activity
Chapter 11 National macroeconomic policy
Chapter 12 The global trading environment
Chapter 13 The global financial environment
Web appendix
Key ideas
Glossary
Index
| Erscheint lt. Verlag | 25.3.2014 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 265 x 196 mm |
| Gewicht | 704 g |
| Themenwelt | Schulbuch / Wörterbuch ► Schulbuch / Berufs- und Fachschule |
| Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie | |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 1-292-06390-4 / 1292063904 |
| ISBN-13 | 978-1-292-06390-4 / 9781292063904 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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