Global Marketing Co-Operation and Networks

Leo Paul Dana (Autor)

Buch | Hardcover

140 Seiten

2001
Routledge (Verlag)
978-0-7890-1302-6 (ISBN)

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Learn how to compete in international markets!The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing.Global Marketing Co-Operation and Networks features both empirical research and conceptual studies. It provides you with important research findings about the impact of internationalization on entrepreneurs, smaller firms, and multinational giants. This valuable book contains up-to-date information from top researchers in entrepreneurship from Canada, the United States, the United Kingdom, Australia, New Zealand, and Singapore.Global Marketing Co-Operation and Networks gives insight into the often confusing world of international business, explaining such difficult issues as:

building networks to link smaller firms that have specialized knowledge and multinational firms that have marketing prowess
establishing an international market presence with the help of supply and distribution networks that are already in place
using group dynamics to establish successful networking
choosing the best time to internationalize
taking advantage of government-funded overseas trade missions to develop international marketsGlobal Marketing Co-Operation and Networks is an essential resource for executives and entrepreneurs hoping to break into international business, as well as students and researchers interested in international economics, globalization, networking, and marketing strategies.

Leo Paul Dana

Contents

Preface
The Global Reach of Symbiotic Networks
An Integrative Conceptual Model
The Impact of Networks on New Zealand Firms
An Export Grouping Scheme
International Competition and Global Co-Operation
Determinants of Time-Span to Foreign Market Entry
Overseas Trade Missions as an Export Development Tool
Index
Reference Notes Included

Erscheint lt. Verlag	19.6.2003
Verlagsort	New York
Sprache	englisch
Maße	148 x 210 mm
Gewicht	420 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-7890-1302-9 / 0789013029
ISBN-13	978-0-7890-1302-6 / 9780789013026
Zustand	Neuware