Global Marketing
Marketing 04.02
Seiten
2002
Capstone Publishing Ltd (Verlag)
978-1-84112-191-8 (ISBN)
Capstone Publishing Ltd (Verlag)
978-1-84112-191-8 (ISBN)
Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts.
Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally
Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.
Includes a glossary of key concepts and a comprehensive resources guide
Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally
Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.
Includes a glossary of key concepts and a comprehensive resources guide
DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of M-Commerce and Winning Worldwide: Strategies for Dominating Global Markets.
Introduction to Express Exec
Introduction
Definition of Terms
Evolution
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making it Work
Frequently Asked Questions (FAQs)
Index
| Erscheint lt. Verlag | 29.1.2002 |
|---|---|
| Reihe/Serie | Express Exec |
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 125 x 175 mm |
| Gewicht | 142 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-84112-191-6 / 1841121916 |
| ISBN-13 | 978-1-84112-191-8 / 9781841121918 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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