Information Technology for Management

Digital Strategies for Insight, Action, and Sustainable Performance

Efraim Turban, Carol Pollard, Gregory Wood (Autoren)

Buch | Hardcover

504 Seiten

2014 | 10th Edition
John Wiley & Sons Inc (Verlag)
9781118897782 (ISBN)

Infos

Information Technology for Management by Turban, Volonino, and Wood engages students with up-to-date coverage of the most important IT trends today. Over the years, this leading IT textbook had distinguished itself with an emphasis on illustrating the use of cutting edge business technologies for achieving managerial goals and objectives. The 10th Edition continues this tradition with coverage of emerging trends in Mobile Computing and Commerce, IT virtualization, Social Media, Cloud Computing and the Management and Analysis of Big Data along with advances in more established areas of Information Technology.

Autor

Dr. Efraim Turban obtained his MBA and Ph.D. degrees from the University of California, Berkeley. His industry experience includes eight years as an industrial engineer, three of which were spent at General Electric Transformers Plant in Oakland, California. He also has extensive consulting experience to small and large corporations as well as to governments. In his over thirty years of teaching, professor Turban has served as Chaired Professor at Nanyang Technological University in Singapore, and University of Science and Technology, in Hong Kong. He has also taught at UCLA; USC; Simon Fraser University; Lehigh University; California State University; Long Beach; and Florida International University. Dr. Turban was a co-recipient of the 1984/85 National Management Science Award (Artificial Intelligence in Management). In 1997 he received the Distinguished Faculty Scholarly and Creative Achievement Award at California State University, Long Beach. Professor Turban is currently on the faculty of City University of Hong Kong, Department of Information Systems, Faculty of Business Administration. Professor Turban's current major interest is electronic commerce, strategy, and implementation.

Inhalt

Part 1: Digital Technology Trends Transforming How Business is Done

Chapter 1: Doing Business in Digital Times

Chapter 2: Data Governance and IT Architecture Support Long-Term Performance

Chapter 3: Data Management, Big Data Analytics & Records Management

Chapter 4: Networks for Efficient Operations and Sustainability

Chapter 5: CyberSecurity and Risk Management

Part 2: Winning, Engaging, and Retaining Consumers with Technology

Chapter 6: Attracting Buyers with Search, Semantic, and Recommendation Technology

Chapter 7: Social Networking, Engagement and Social Metrics

Chapter 8: Retail, E-commerce and Mobile Commerce Technology

Part 3: Optimizing Performance with Enterprise Systems and Analytics

Chapter 9: Effective and Efficient Business Functions

Chapter 10: Strategic Technology and Enterprise Systems

Chapter 11: Data Visualization and Geographic Information Systems

Part 4: Managing Business Relationships, Projects, and Codes of Ethics

Chapter 12: IT Strategy and Balanced Scorecard

Chapter 13: Project Management and SDLC

Chapter 14: Ethical Risks and Responsibilities of IT Innovations

Produkt-Details

• Erscheint lt. Verlag: 17.7.2015
• Verlagsort: New York
• Sprache: englisch
• Maße: 220 x 279 mm
• Gewicht: 1202 g
• Themenwelt: Mathematik / Informatik ► Informatik ► Theorie / Studium
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-13: 9781118897782 / 9781118897782
• Zustand: Neuware