Event Marketing
John Wiley & Sons Inc (Verlag)
978-0-471-40179-7 (ISBN)
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Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more.
LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.
Foreward. Preface. Introduction to Event Marketing. Event Promotion, Advertising, and Public Relations. Electronic Event Marketing Strategies. Funding the Event Marketing Program. Marketing Association Meetings, Conferences, Events, and Expositions. Marketing Corporate Meetings, Products, Services, and Events. Marketing Festivals, Fairs, and Other Special Events. Trends in Event Marketing. Appendix A: Selling Summerville's Celebration to the Press. Appendix B: Resources. References. Index.
| Erscheint lt. Verlag | 12.6.2002 |
|---|---|
| Reihe/Serie | The Wiley Event Management Series |
| Zusatzinfo | bibliography, index |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 200 x 246 mm |
| Gewicht | 620 g |
| Einbandart | gebunden |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-471-40179-X / 047140179X |
| ISBN-13 | 978-0-471-40179-7 / 9780471401797 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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