Fundraising the SMART Way (eBook)

Predictable, Consistent Income Growth for Your Charity

Ellen Bristol (Autor)

eBook Download: PDF | EPUB

2014
John Wiley & Sons (Verlag)
9781118640241 (ISBN)

Infos

Strategic planning and tactical fundraising can maximize income and minimize costs Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying harder, it's about working smarter. Fundraising the SMART Way provides the groundwork for a complete revamp of organizational fundraising systems. Author Ellen Bristol applies twenty years of corporate sales experience and eighteen years in fund development consultation to the problem of inefficient fundraising. Bristol turns her extensive sales expertise toward the perspective of "e;selling"e; an organization to potential donors, increasing the donor pool, and lowering the cost of fundraising. The book details the questions every nonprofit should be asking to maximize the effectiveness of fundraising efforts, and encourages systematic strategy development by zeroing in on key factors such as: Organizational goals, strengths, and weaknesses Donor actions and motivations Workload management and results QA Opportunity evaluation and organizational action The book outlines clear, concrete, actionable steps that can be immediately implemented to escalate income growth. Effective fundraising is sustainable, consistent, and on-target. It must exceed current need and expand to fill future need. Fundraising the SMART Way represents a true breakthrough in that it lays a foundation for true systemic overhaul, and can be the catalyst for the growth of any nonprofit.

Autor

ELLEN BRISTOL came into the nonprofit sector after more than twenty years of experience in the corporate world where she specialized in major-account sales of information technology equipment. Since 1995, the year she launched Bristol Strategy Group, she has developed a solid track record as a consultant and author in the fund development arena.

Produkt-Details

• Erscheint lt. Verlag: 13.3.2014
• Reihe/Serie: The AFP/Wiley Fund Development Series
• Reihe/Serie: The AFP/Wiley Fund Development Series
• Reihe/Serie: The AFP/Wiley Fund Development Series
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Schlagworte: Balanced Scorecard • better fundraising • Business & Management • donor engagement strategy • effective fundraising • efficient fundraising • Ellen Bristol • fundraising basics • fundraising help • fundraising Strategy • Fundraising the SMART Way • Gemeinnützige Organisation • Gemeinnützige Organisationen / Mittelbeschaffung • Gemeinnützige Organisation • Gemeinnützige Organisationen / Mittelbeschaffung • maximizing nonprofit income • nonprofit income generation • nonprofit income growth • Nonprofit Management • Non-Profit Organizations / Fundraising & Grantsmanship • nonprofit performance management • optimum fundraising • reducing fundraising costs • SMART scorecard • SMART Way Prospect Scorecard • sustainable fund development • sustainable fundraising strategy • tactical fundraising • Wirtschaft u. Management
• ISBN-13: 9781118640241 / 9781118640241