Marketing with MyMarketingLab Pack

Michael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell (Autoren)

Media-Kombination

2014 | 2nd edition
Pearson Education Limited
978-1-292-06487-1 (ISBN)

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Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

Verlagsort	Harlow
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-292-06487-0 / 1292064870
ISBN-13	978-1-292-06487-1 / 9781292064871
Zustand	Neuware