Social Media Crisis Communications (eBook)
Pearson Education (Verlag)
978-0-13-335388-4 (ISBN)
Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time!
Your business or organization will face a crisis. That's a fact. Here's another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster.
So...what's your crisis communications plan?
Don't have one? Let's fix that. Now. This book gives you a crisis communications blueprint that's fast, flexible, realistic, complete, and doable.
You'll learn how to successfully defend yourself using the same social tools others are using against you. You'll see what works (and doesn't). You'll learn from folks who've been there and lived to talk about it: leaders who've been forced to execute their own crisis plans in the most brutally tough situations.
When that crisis comes, you'll own this book. You'll be ready. You'll survive. You will win.
- Understand the radically new dynamics of today's crises
- Anticipate what might happen, so you can get ahead of any crisis
- Establish crisis response roles, teams, and notification/activation processes
- Use free and low-cost services to monitor online chatter for signs of trouble
- Respond in real time, before your crisis escalates
- Calibrate your response to the realities of what's happening
- Effectively integrate social media best practices throughout your response
- Avoid the disastrous mistakes panicked organizations often make
- Regain control of your organization's identity across the web
Normal 0 false false false MicrosoftInternetExplorer4 Plan, Prepare, React, and Get Ahead Of Any Crisis-In Real Time! Your business or organization will face a crisis. That's a fact. Here's another: Thanks to social media, crises happen more often and accelerate out of control faster-much faster. So...what's your crisis communications plan? Don't have one? Let's fix that. Now. This book gives you a crisis communications blueprint that's fast, flexible, realistic, complete, and doable. You'll learn how to successfully defend yourself using the same social tools others are using against you. You'll see what works (and doesn't). You'll learn from folks who've been there and lived to talk about it: leaders who've been forced to execute their own crisis plans in the most brutally tough situations. When that crisis comes, you'll own this book. You'll be ready. You'll survive. You will win. Understand the radically new dynamics of today's crises Anticipate what might happen, so you can get ahead of any crisis Establish crisis response roles, teams, and notification/activation processes Use free and low-cost services to monitor online chatter for signs of trouble Respond in real time, before your crisis escalates Calibrate your response to the realities of what's happening Effectively integrate social media best practices throughout your response Avoid the disastrous mistakes panicked organizations often make Regain control of your organization's identity across the web
| Erscheint lt. Verlag | 27.3.2013 |
|---|---|
| Sprache | englisch |
| Themenwelt | Mathematik / Informatik ► Informatik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-13-335388-5 / 0133353885 |
| ISBN-13 | 978-0-13-335388-4 / 9780133353884 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
PDF (Adobe DRM)Kopierschutz: Adobe-DRM
Adobe-DRM ist ein Kopierschutz, der das eBook vor Mißbrauch schützen soll. Dabei wird das eBook bereits beim Download auf Ihre persönliche Adobe-ID autorisiert. Lesen können Sie das eBook dann nur auf den Geräten, welche ebenfalls auf Ihre Adobe-ID registriert sind.
Details zum Adobe-DRM
Dateiformat: PDF (Portable Document Format)
Mit einem festen Seitenlayout eignet sich die PDF besonders für Fachbücher mit Spalten, Tabellen und Abbildungen. Eine PDF kann auf fast allen Geräten angezeigt werden, ist aber für kleine Displays (Smartphone, eReader) nur eingeschränkt geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen eine
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen eine
Geräteliste und zusätzliche Hinweise
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
aus dem Bereich
