It's Not the Size of the Data -- It's How You Use It (eBook)

Smarter Marketing with Analytics and Dashboards

KOEN PAUWELS (Autor)

eBook Download: EPUB

2014 | 1. Auflage
240 Seiten
Amacom (Verlag)
978-0-8144-3396-6 (ISBN)

Infos

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload—too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, syn the size, and visually display essential data in real time, directly connecting marketing with performance. World renowned marketing expert Koen Pauwels supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action. He explains step by step how to:

Gain crucial IT support

Build a rock-solid database

Select key leading performance indicators

Design the optimal dashboard layout

Use marketing analytics to improve decisions and reap rewards

Gut decisions are outdated and downright dangerous. Whether you're trying to allocate resources between online and offline marketing, measure the ROI of specific efforts, or scale up a creative campaign, dashboard analytics bring scientific precision and insight to marketing efforts—with far better results.

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In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data.Did you know that your business already has the world's greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels.Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It's Not the Size of the Data--It's How You Use It, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance.He then supplies a simple yet rigorous methodology that explains step by step how to:Gain crucial IT supportBuild a rock-solid databaseSelect key leading performance indicatorsDesign the optimal dashboard layoutUse marketing analytics to improve decisions and reap rewardsThere is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.

Produkt-Details

• Erscheint lt. Verlag: 26.3.2014
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-8144-3396-0 / 0814433960
• ISBN-13: 978-0-8144-3396-6 / 9780814433966