Sales Promotion and Direct Marketing Law

A Practical Guide

Philip Circus (Autor)

Buch | Softcover

267 Seiten

2002 | 4th Revised edition
LexisNexis UK (Verlag)
978-0-406-94722-2 (ISBN)

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Provides information on the law and self-regulation applicable to sales promotion and direct marketing in a jargon-free style, concentrating on basic principles. This book contains helpful questions and answers, and addresses various problems typically faced by sales and advertising professionals in this area.

This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. The new edition is due in 2007.

"Introduction to the legal and self-regulatory controls. The self-regulatory controls examined. Contractual issues and distance selling. Prize drawsCompetitions. Data protection issues. Intellectual property. Price promotions. Free and extra value incentives. Bribery and corruption. Miscellaneous legal issues. European issues. Sales promotion administration checklist. Appendices: The British Codes of Advertising and Sales Promotion. The Code of Practice for Traders on Price Indications. Notes for guidance on coupons. ISP Promotion Handling Code of Practice. CIPS Code of Ethics. CIPS Guidance for Trade Promotions. Useful addresses"

Erscheint lt. Verlag	1.4.2002
Zusatzinfo	illustrations
Verlagsort	London
Sprache	englisch
Themenwelt	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Wirtschaftsrecht ► Handelsrecht
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-406-94722-8 / 0406947228
ISBN-13	978-0-406-94722-2 / 9780406947222
Zustand	Neuware