Business Research Methods
Seiten
2000
|
7th edition
McGraw Hill Higher Education (Verlag)
978-0-07-118109-9 (ISBN)
McGraw Hill Higher Education (Verlag)
978-0-07-118109-9 (ISBN)
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In this seventh edition a business focus has been integrated throughout the text. Chapter vignettes have been updated and international examples have been added throughout, emphasizing the international scope of business, so students get a more "real world" approach to business research topics.
In this seventh edition a business focus has been integrated throughout the text. Chapter vignettes have been updated and international examples have been added throughout, emphasizing the international scope of business. Students get a more "real world" approach to business research topics and how they are used in business, which better prepares them for the workplace. Measurement and multivariate chapters have been updated. This provides students with an enhanced experience in the interpretation of data; the authors explain what the data means by focusing on the analysis of the data through the use of new examples and clearer explanations. Also, topics have been reorganized as a response to reviewer results. Some topics have been separated into two separate chapters to make it easier for instructors to teach and assign to students.
In this seventh edition a business focus has been integrated throughout the text. Chapter vignettes have been updated and international examples have been added throughout, emphasizing the international scope of business. Students get a more "real world" approach to business research topics and how they are used in business, which better prepares them for the workplace. Measurement and multivariate chapters have been updated. This provides students with an enhanced experience in the interpretation of data; the authors explain what the data means by focusing on the analysis of the data through the use of new examples and clearer explanations. Also, topics have been reorganized as a response to reviewer results. Some topics have been separated into two separate chapters to make it easier for instructors to teach and assign to students.
I Introduction to business research: research in business; scientific thinking; the research process; the research proposal; ethics in business research. II The design of research: design strategies; measurement; scaling design; sampling design. III The sources and collection of data: secondary data sources; survey methods - communicating with respondents; instruments for respondent communication; observation; experimentation. IV Analysis and presentation of data: data preparation and preliminary analysis; hypothesis testing; measures of association; multivariate analysis - an overview.
| Erscheint lt. Verlag | 1.11.2000 |
|---|---|
| Reihe/Serie | McGraw-Hill International Editions: Statistics & Probability Series |
| Zusatzinfo | facsimiles |
| Verlagsort | London |
| Sprache | englisch |
| Gewicht | 1650 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-07-118109-1 / 0071181091 |
| ISBN-13 | 978-0-07-118109-9 / 9780071181099 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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