Business 2000: Advertising

Maria Townsley (Autor)

Buch | Softcover

166 Seiten

2000 | New edition
South Western Educational Publishing (Verlag)
978-0-538-69870-2 (ISBN)

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Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology, and career awareness, Business 2000: Advertising will fulfill your needs!

Chapter 1- The Power of Advertising
Chapter 2- The Advertising Industry
Chapter 3- Analyze Your Customers
Chapter 4- Plan Your Advertising Campaign
Chapter 5- Create Your Advertisement
Chapter 6- Place Your Advertisement

Verlagsort	Mason
Sprache	englisch
Maße	210 x 271 mm
Gewicht	386 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-538-69870-5 / 0538698705
ISBN-13	978-0-538-69870-2 / 9780538698702
Zustand	Neuware