Management: An Introduction, by David Boddy - with MyManagementLab

David Boddy (Autor)

Media-Kombination

2014 | 6th edition
Pearson Education Limited
978-1-292-00447-1 (ISBN)

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An academically rigorous guide for first courses in management with innovative employability content and key topics such as entrepreneurship and sustainability integrated throughout.

Preface to the first edition

Preface to the sixth edition

Guided tour of the book

Guided tour of MyManagementLab

Acknowledgements

Part 1 An Introduction TO managment

1 Managing in organisations

2 Models of management

Part 1 Case: Apple Inc.

Part 1 Employability skills

Part 2 The environment of Mangement

3 Organisation cultures and contexts

4 Managing internationally

5 Corporate responsibility

Part 2 case: BP

Part 2 Employability skills

Part 3 Planning

6 Planning

7 Decision making

8 Managing strategy

9 Managing marketing

Part 3 case: The Virgin Group

Part 3 Employability skills

Part 4 Organising

10 Organisation structure

11 Human resource management

12 Information systems and e-business

13 Creativity, innovation and change

Part 4 case: The Royal Bank of Scotland

Part 4 Employability skills

Part 5 Leading

14 Influencing

15 Motivating

16 Communicating

17 Teams

Part 5 case: British Heart Foundation

Part 5 Employability skills

Part 6 Controlling

18 Managing operations and quality

19 Performance measurement and control

20 Finance and budgetary control

Part 6 case: Tesco

Part 6 Employability skills

Glossary

References

Index

Zusatzinfo	colour illustrations
Verlagsort	Harlow
Sprache	englisch
Maße	196 x 264 mm
Gewicht	1364 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-00447-9 / 1292004479
ISBN-13	978-1-292-00447-1 / 9781292004471
Zustand	Neuware