Wally Olins. Brand New.
The Shape of Brands to Come
Seiten
2014
Thames & Hudson Ltd (Verlag)
978-0-500-29139-9 (ISBN)
Thames & Hudson Ltd (Verlag)
978-0-500-29139-9 (ISBN)
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Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.
Wally Olins’s fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today’s organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as ‘the world’s leading practitioner of branding and identity’. No one interested in branding, marketing, business or contemporary culture will want to be without it.
Wally Olins’s fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today’s organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as ‘the world’s leading practitioner of branding and identity’. No one interested in branding, marketing, business or contemporary culture will want to be without it.
Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world’s leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.
Erscheint lt. Verlag | 7.4.2014 |
---|---|
Zusatzinfo | 30 Illustrations, black and white |
Verlagsort | London |
Sprache | englisch |
Maße | 176 x 230 mm |
Gewicht | 490 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 0-500-29139-X / 050029139X |
ISBN-13 | 978-0-500-29139-9 / 9780500291399 |
Zustand | Neuware |
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