Persuasive Business Proposals (eBook)
289 Seiten
Amacom (Verlag)
978-0-8144-1786-7 (ISBN)
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFP's, few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects attention and speak to their needs. The new edition includes more valuable information than ever before, including: Essential questions for qualifying opportunities Ways to power up cover letters and executive summaries Advice for overcoming value paranoia Guidelines for incorporating proof into a proposal Tips for winning renewal contracts.
Most people find proposal writing to be tedious and time-consuming and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.Writing a winning proposal is vital to getting a ';yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to:attract prospects' attention and speak to their needs;ask essential questions for qualifying opportunities;';power up' cover letters and executive summaries;overcome ';value paranoia';incorporate proof into a proposal;and write winning renewal contracts.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
| Erscheint lt. Verlag | 30.4.2012 |
|---|---|
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-8144-1786-8 / 0814417868 |
| ISBN-13 | 978-0-8144-1786-7 / 9780814417867 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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