Economics, plus MyEconLab with Pearson eText
Pearson Education Limited
978-1-4479-5337-1 (ISBN)
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For Principles of Economics courses.
Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension.
Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.
MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.
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For students
Personalised study plan: A study plan is generated from each student's results on sample tests and instructor assignments. Students can clearly see which topics they have mastered and, more importantly, which they need to work on.
Tests and other assignments: MyEconLab (R) comes with two pre-loaded sample tests for each chapter so your students can self-assess their understanding of the material.
eText: access to guided solutions, animated graphs, audio narratives, flashcards, current news articles tied to chapter content and graphing tools.
For Educators
Ready-to-use assignments: Use pre-loaded sample tests, or create your own assignments using a mix of MyEconLab (R) problems, the book's Test Bank, and questions written using the Econ Exercise Builder.
Automatic Grading: MyEconLab (R) grades every homework and quiz question-even those with graphing. Students get unlimited graphing practice and immediate feedback with links to specific learning tools for each question.
Blackboard Integration: Blackboard users can integrate their Blackboard course with MyEconLab. This integration allows for instructor and student single sign-on, inclusion of direct links to the MyEconLab course from within Blackboard content pages, and easy grade transfer.
I. INTRODUCTION AND KEY PRINCIPLES
1. Introduction: What is Economics?
2. Key Principles of Economics
3. Exchange and Markets
4. Demand, Supply, and Market Equilibrium
II. THE BASIC CONCEPTS IN MACROECONOMICS
5. Measuring a Nation's Production and Income
6. Unemployment and Inflation
III. THE ECONOMY IN THE LONG RUN
7. The Economy at Full Employment
8. Why Do Economies Grow?
IV. ECONOMIC FLUCTUATIONS AND FISCAL POLICY
9. Aggregate Demand and Aggregate Supply
10. Fiscal Policy
11. The Income Expenditure Model
12. Investment and Financial Markets
V. MONEY, BANKING, AND MONETARY POLICY
13. Money and the Banking System
14. The Federal Reserve and Monetary Policy
VI. INFLATION, UNEMPLOYMENT, AND ECONOMIC POLICY
15. Modern Macroeconomics: From the Short Run to the Long Run
16. The Dynamics of Inflation and Unemployment
17. Macroeconomic Policy Debates
VII. THE INTERNATIONAL ECONOMY
18. International Trade and Public Policy
19. The World of International Finance
VIII. A CLOSER LOOK AT DEMAND AND SUPPLY
20. Elasticity: A Measure of Responsiveness
21. Market Efficiency and Government Intervention
22.Consumer Choice: Utility Theory and Insights from Neuroscience
IX. MARKET STRUCTURES AND PRICING
23. Production Technology and Cost
24. Perfect Competition
25. Monopoly and Price Discrimination
26. Market Entry and Monopolistic Competition
27. Oligopoly and Strategic Behavior
28. Controlling Market Power: Antitrust and Regulation
X. EXTERNALITIES AND INFORMATION
29. Imperfect Information: Adverse Selection and Moral Hazard
30. Public Goods and Public Choice
31. External Costs and Environmental Policy
XI. THE LABOR MARKET AND INCOME DISTRIBUTION
32. The Labor Market and the Distribution of Income
| Erscheint lt. Verlag | 12.8.2013 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Volkswirtschaftslehre |
| ISBN-10 | 1-4479-5337-1 / 1447953371 |
| ISBN-13 | 978-1-4479-5337-1 / 9781447953371 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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