Better Business, plus MyBizLab with Pearson eText

Michael R. Solomon, Mary Anne Poatsy, Kendall Martin (Autoren)

Media-Kombination

2013 | 3rd edition
Pearson Education Limited
978-1-4479-5377-7 (ISBN)

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Better Business Pearson New International Edition, plus MyBizLab without eText

Michael R Solomon, Mary Anne Poatsy, Kendall Martin

2013, 3. Auflage

Sonstige Produkte | Media-Kombination

CHF 143, ⁴⁵

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This package includes a physical copy of Better Business as well as access to the eText and MyBizLab. Your instructor will need to provide you with a course ID in order for you to access the eText and MyBizLab.

For Introduction to Business courses.

Better Business-a better experience for students and instructors!

Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience.

MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.

For more information on MyBizLab, go to www.mybizlab.com

PART I. LOOKING AT THE BUSINESS ENVIRONMENT.
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
Mini Chapter 1. Business Law

PART II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
Mini Chapter 2. Constructing an Effective Business Plan

PART III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and the Supply Chain
Mini Chapter 3. Business Communications

PART III. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution
Mini Chapter 4. Finding a Job

PART IV. PRINCIPLES OF FINANCE
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Mini Chapter 5. Personal Finance

Appendix
Reference Notes
Glindex
Answer Key

Erscheint lt. Verlag	1.8.2013
Verlagsort	Harlow
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
ISBN-10	1-4479-5377-0 / 1447953770
ISBN-13	978-1-4479-5377-7 / 9781447953777
Zustand	Neuware