Managerial Economics and Strategy
Seiten
2013
Pearson (Verlag)
978-0-321-56644-7 (ISBN)
Pearson (Verlag)
978-0-321-56644-7 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Zu diesem Artikel existiert eine Nachauflage
Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals.
Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.
In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.
To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.
Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0133457087/ ISBN-13: 9780133457087. That package includes:
ISBN-10: 0321566440 / ISBN-13: 9780321566447 Managerial Economics
ISBN-10: 013314612X / ISBN-13: 9780133146127 MyEconLab -- NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics
MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.
Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.
In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.
To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.
Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0133457087/ ISBN-13: 9780133457087. That package includes:
ISBN-10: 0321566440 / ISBN-13: 9780321566447 Managerial Economics
ISBN-10: 013314612X / ISBN-13: 9780133146127 MyEconLab -- NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics
MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.
Table of Contents:
Chapter 1 Introduction
Chapter 2 Supply and Demand
Chapter 3 Empirical Methods
Chapter 4 Consumer Choice
Chapter 5 Production
Chapter 6 Costs
Chapter 7 Firm Organization and Market Structure
Chapter 8 Competitive Firms and Markets
Chapter 9 Monopoly
Chapter 10 Pricing with Market Power
Chapter 11 Oligopoly and Monopolistic Competition
Chapter 12 Game Theory and Business Strategy
Chapter 13 Strategies Over Time
Chapter 14 Uncertainty
Chapter 15 Asymmetric Information and Contracts
Chapter 16 Government and Business
Chapter 17 Global Business
| Erscheint lt. Verlag | 10.12.2013 |
|---|---|
| Sprache | englisch |
| Maße | 210 x 257 mm |
| Gewicht | 1340 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 0-321-56644-0 / 0321566440 |
| ISBN-13 | 978-0-321-56644-7 / 9780321566447 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
wie Teams funktionieren und wann sie effektiv arbeiten
Buch | Softcover (2024)
Vahlen (Verlag)
CHF 45,95
wie man Menschen wirklich weiterbringt
Buch | Softcover (2024)
Vahlen (Verlag)
CHF 37,65
ein Navigationssystem für Führungskräfte
Buch (2023)
Carl-Auer Verlag
CHF 48,90
