Fundraising for Beginners

Essential Procedures for Getting a Fundraising Program Up and Running

Buch | Softcover

64 Seiten

2013
Jossey-Bass Inc.,U.S. (Verlag)
978-1-118-69312-4 (ISBN)

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Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.

Important topics covered include:

Expanding an organization’s donor base
Researching donor prospects
First time fundraising efforts
Annual operational plans
Fundraising evaluation
Building a mailing list
Solicitation calls
Phonathons
Board gifts
Direct mail appeals
Special events
Call reports
Attracting new donors
Donor communication
Fundraising presentations
Planned giving
Grant seeking

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of Fundraising for Beginners: Essential Procedures for Getting a Fundraising Program Up and Running, published by Wiley.

Front Matter (Pages: 1-3) CHAPTER 1 Your Frame of Mind is Key to Success (Pages: 4-6)

CHAPTER 2 Develop a Plan of Action (Pages: 7-11)

CHAPTER 3 Define, Develop and Manage Your Database (Pages: 12-15)

CHAPTER 4 Build Board Support (Pages: 16-19)

CHAPTER 5 Position Yourself for Solicitation Success (Pages: 20-23)

CHAPTER 6 Profitable Direct Mail Ideas (Pages: 24-29)

CHAPTER 7 Connecting with Donors and would-be Donors by Phone (Pages: 30-34)

CHAPTER 8 Face-to-Face Asks: Cornerstone of Fundraising Success (Pages: 35-40)

CHAPTER 9 Special Events Garner Annual Giving Support (Pages: 41-45)

CHAPTER 10 Key Strategies to Realize Major Gifts (Pages: 46-49)

CHAPTER 11 Planned Giving 101 (Pages: 50-55)

Erscheint lt. Verlag	12.7.2013
Reihe/Serie	Successful Fundraising
Verlagsort	New York
Sprache	englisch
Maße	216 x 279 mm
Gewicht	160 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
ISBN-10	1-118-69312-4 / 1118693124
ISBN-13	978-1-118-69312-4 / 9781118693124
Zustand	Neuware