90 Great Publicity Ideas for Nonprofits

Buch | Softcover

52 Seiten

2013 | 2nd edition
Jossey-Bass Inc.,U.S. (Verlag)
978-1-118-69206-6 (ISBN)

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Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization’s reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.

Important topics covered include:

Newsworthy events
Organizational branding
Radio pitches
Collaboration
Outdoor advertising
Using well known faces
Editorials
Effective communications
Press releases and media blogs
Online press kits
Community profiles
Twitter
Special events
Marketing campaigns
Radio and TV exposure

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of 90 Great Publicity Ideas for Nonprofits, 2nd Edition, published by Wiley.

Front Matter (Pages: 1-3) 90 Great Publicity Ideas for Nonprofits (Pages: 4-48)

Erscheint lt. Verlag	9.7.2013
Reihe/Serie	Nonprofit Communications Report
Verlagsort	New York
Sprache	englisch
Maße	216 x 279 mm
Gewicht	147 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
ISBN-10	1-118-69206-3 / 1118692063
ISBN-13	978-1-118-69206-6 / 9781118692066
Zustand	Neuware